Luxury Real Estate Marketing Strategy
from A to Z

This is a brief overview of a typical discussion at industry conferences and exclusive speaking engagements. Read more or book Roman for your event now. Learn real estate marketing from the industries expert!

INTRODUCTION
Building the Foundation: The Marketing Maturity Model, Strategic Business Planning, Marketing Campaigns and Marketing Analytics
Who are your prospects? What are you offering? What’s the best way to approach them?

DATA QUALITY AND LIST BUILDING
Action Plan: Data Quality and List Building
Without a good list of potentially interested people, the rest of the plan is meaningless.

PROFILING AND SEGMENTATION
Group Activity: Profiling and Segmentation
Action Plan: Profiling and Segmentation
What is your prospects median income? What do they like to do in their free time? What makes them unique?

LEAD GENERATION
Case Study: Using Communities to Drive Demand
Action Plan: Lead Generation
Access the prospects that will respond to your message. Do it in creative, online ways.

EMAIL MARKETING
Live Review: E-mail Design
Action Plan: E-mail Marketing
Email marketing has changed for the better – discover why it’s a critical piece of the overall plan.

WEBSITE EFFECTIVENESS AND CONVERSION
Live Review: Web Site
Action Plan: Web Site
A website is your window to the world – and can make you or break you. Ensure its done right.

DIRECT MAIL
Action Plan: Direct Mail
Group Activity: Leads & Losses
Tried and true and still helping businesses the world over connect with those who need what you offer.

SALES & MARKETING RELATIONSHIP
Action Plan: Sales & Marketing
What’s the difference between sales and marketing? A lot. Find out all the details to maximize success.

LEAD SCORING
Action Plan: Lead Scoring
What makes for a good lead and a not so good lead? How do we review the leads coming in?

LEAD NURTURING
Action Plan: Lead Nurturing
The relationship has started! It all begins and ends – here.

EFFECTIVE EVENT MANAGEMENT
Action Plan: Events
Sales events can be an exciting, well planned and very successful marketing technique. Find out how.

REFERENCE MANAGEMENT
Action Plan: References

VIRAL AND INTERACTIVE MARKETING
Action Plan: Viral and Interactive
Go from zero to 1000 in record time. It is the web, after all. Get tangled.

 

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