This is a brief overview of a typical discussion at industry conferences and exclusive speaking engagements. Read more or book Roman for your event now.
INTRODUCTION
Building the Foundation: The Marketing Maturity Model, Strategic Business Planning, Marketing Campaigns and Marketing Analytics
DATA QUALITY AND LIST BUILDING
Action Plan: Data Quality and List Building
PROFILING AND SEGMENTATION
Group Activity: Profiling and Segmentation
Action Plan: Profiling and Segmentation
LEAD GENERATION
Case Study: Using Communities to Drive Demand
Action Plan: Lead Generation
EMAIL MARKETING
Live Review: E-mail Design
Action Plan: E-mail Marketing
WEBSITE EFFECTIVENESS AND CONVERSION
Live Review: Web Site
Action Plan: Web Site
DIRECT MAIL
Action Plan: Direct Mail
Group Activity: Leads & Losses
SALES & MARKETING RELATIONSHIP
Action Plan: Sales & Marketing
LEAD SCORING
Action Plan: Lead Scoring
LEAD NURTURING
Action Plan: Lead Nurturing
EFFECTIVE EVENT MANAGEMENT
Action Plan: Events
REFERENCE MANAGEMENT
Action Plan: References
VIRAL AND INTERATCTIVE MARKETING
Action Plan: Viral and Interactive
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